Deezer: Ecological music

Optimizing energy consumption : Deezer has taken steps to reduce its energy consumption, notably by using more efficient servers and optimizing its infrastructures. This reduces its carbon footprint and contributes to energy conservation.

Promoting eco-responsible music : Deezer has created special playlists featuring artists committed to environmental causes. This initiative aims to raise public awareness of important ecological issues.

Carbon offsetting : Deezer offsets part of its carbon emissions by investing in reforestation projects and supporting environmental initiatives. This demonstrates the company's commitment to protecting the environment.

Réduction des déchets plastiques : Deezer a pris des mesures pour réduire l'utilisation de plastique dans ses opérations, notamment en remplaçant les bouteilles en plastique par des alternatives durables et en sensibilisant les employés à la réduction des déchets.

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Deezer & Ad For Good

Deezer joins Ad For Good, the social and environmental impact label dedicated to advertising. Deezer is the first music streaming service to join the movement.

Ad for Good is the first environmental impact label for advertising. This initiative enables advertisers to support social or environmental causes by donating at least 1% of their media budget. The idea is to recreate a virtuous circle in which advertising becomes a positive force for the planet.

« We're delighted to have been chosen by such a prestigious brand as Deezer. Our partnership will make it easier for brands to support social and environmental projects, and for Deezer to carry out its advertising strategy.« .

Shaï Douillet, CEO and co-founder of Boon

Deezer & Boon.Today

In joining Ad For Good, Deezer teams up with Boon.Today, provider of responsible advertising technologies and solutions.

The aim is to identify opportunities for a social and responsible campaign. Each campaign can be tailored to the specific advertiser's responsibility and sustainability objectives. The platform also provides real-time performance data. This helps advertisers to improve planning and optimize spending.

« We are delighted to be the first audio streaming platform in the world to offer our partners, media agencies and brands the opportunity to advertise in a socially responsible way. The Ad For Good label and Boon.Today's technology will enable us to communicate responsibly with our users using audio, video and display advertising. For us, this is an important first step towards a better future with our customers. ».

Emilie Proyart, VP Advertising Sales at Deezer

Deezer & Ausha

Always on the lookout for ways to improve the user experience, Deezer has teamed up with Ausha to introduce a new podcast API. The idea? A greener, faster way of getting podcasts to listeners. The new interface, adopted for the first time by a streaming platform streaming platform, eliminates unnecessary requests and reduces the carbon footprint.